Demanovka / concept for traditional slovak brand
Demanovka is one of the most traditional bitters in CEE region. Most of slovaks consider Becherovka Original to be their national element, because of its tradition in czechoslovak era - the truth is that it is a czech product. We have developed a concept to reposition Demanovka as OUR brand that belongs to our lives, our moments, our national symbols, our friends etc.
Published on:
2011
Marketing, Advertising, Copywriting
- Our Demänovka
Re-positioning concept for one of the most traditional slovak brands - Demanovka is one of the most traditional bitters in CEE region. Most of slovaks consider Becherovka Original to be their national element, because of its tradition in czechoslovak era - the truth is that it is a czech product. We have developed a concept to reposition Demanovka as OUR brand that belongs to our lives, our moments, our national symbols, our friends etc.
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The main idea was to come up with something more than just crappy product presentations no one cares about. Our team has designed and created a little world of outdoor advertising, a virtual tool and the first slovak amusement park - OOHLAND. It's really an amusement park with attractions and characters, but most of all it presents outdoor at its best. Here you can find all products and learn about their advantages, the park is filled with videos, case studies, research and facts which prove that out of home really works.
TARGET GROUP
communications and media professionals, marketers and advertisers
OOHLAND
www.oohland.skAdvertising, Branding, Interaction Design2011 -
A summer game and a refreshed design for Oohland.Virtual World Design, Art Direction, Marketing2011 -
In 2007 prestigious executive search company Jenewein has undergone a complete company portfolio reconstruction creating a strategic holding company Jenewein Group. It was a crucial task to cover whole rebranding process.
"The result of our complex and intense cooperation was a model of overall communication strategy and all its tools. Thanks to this approach a brand of Jenewein became a respected strategic holding company that manages a portfolio of specialized, global consulting brands. Thanks to Milan Semelak's skills and unique personal involvement the process was smooth and quick, all major decisions were made as a result of his view and discussion with company’s governing board.This model was highly effective and flexible and Jenewein Group profits from it until these days."
Martin Krekac, co-founder & chairman, Jenewein Group, president of the Business Alliance of Slovakia (PAS),member of the European Economic and Social Commitee (EESC)Marketing, Advertising, Consulting2011 -
We have developed a strategy and creative concept for new lifestyle magazine in CEE region. Starting with brand, magazine name, positioning on the market, evolution of magazine structure, design and corporate identity. Milan Semelak (WittyMen) acted as the creative director and project leader.
Design delivery: with love by milkCopywriting, Journalism, Marketing2011 -
To succeed, brand had to convince major buyers ( mothers, wives ) that Daylong really can protect them and their children. The idea was to approach kids first and draw parents attention. Brand has created a road show - fictional characters Tanman and Burner went to major kindergardens through Slovakia and Czech republic and taught kids how they can protect themselves. Every child was given a cartoon with Tanman story, they could paint, filled a form with their mom and send to company. They were awarded a Tanman gift and free sample of Daylong cosmetics.
Result
More than 90% response. No media cost. Concept is being adapted by Daylong international offices.
creative director: Milan Šemelák / Witty Men
agency: Roko AdvertisingMarketing, Advertising, Copywriting2011 -
A complex online project designed to attract attention of young generation. Customized content is developed to promote featured insurance products of Allianz Slovakia. People can create profiles, galleries, share content and entertain themselves. The project is updated on regular basis through product micro - campaigns.
creative director:
Milan Šemelák
art director:
Rudolf Hausleitner
agency:
Roko AdvertisingWeb Development, Marketing, Copywriting2011 -
Challenge
Launch new franchise, attract beer lovers, young people, students.
Approach
We have created an online game/space - Bažant ( Pheasant ) Hunt, where visitors were challenged to hunt down one of the beers that was flying around. After they succeeded, they were granted Hunting License that allowed them to get 10 beers and one meal for free whenever they visit Svet, orginal pub.
Result
Success was immediate. People where chasing to spend the daily limit of 50 successful hunters. 1150 hunters where awarded, they have brought their friends and became a loyal customers of Svet, original pub.Web Development, Advertising, Copywriting2011 -
Development of communication strategy to boost brand image of top CEE insurance company. This concept has been used for past 3 years with excellent results, brand awareness constantly hits 99%, top of mind 86%. A universal communication strategy that is applicable to any product the company offers.
client: Allianz Slovakia
strategist/concept maker: Milan Šemelák ( Witty Men)
agency: Roko AdvertisingMarketing, Advertising, Copywriting2011 -
Innovative out of home advertising solutions for various brandsAdvertising2011 -
This concept has been designed to revive traditional, 200 years old brand and create new positioning for the product. Promoting life and its true moments where Becherovka Original belongs - that was a strategy that was aimed to refresh the brand image and introduce it to younger generations. Brand is reminding people that there is more in life than materialism and stress and that there are few precious moments worth living. So spend them with Becherovka Original. Here and Now.Advertising, Marketing, Consulting2011 -
With my team we have created a christmas story of Santa Claus in need of rescue from virtual amusement park - www.oohland,sk, designed the whole virtual park in 'christmassy' theme and developed a very catchy online game where clients of Bigmedia could take control of Sobi 20, the lonely moose trying to save Santa Claus from prison. There is 7 levels of the game - with every level there is a christmas gift (outdoor media) ready for player. Concept was designed to grab attention of media professionals and mid-size businesses with marketing departments who were rewarded with free out of home advertising solutions.
www.oohland.skVirtual World Design, Digital Art, Game Design2011 -
Development of a creative concept for one the most successful shopping malls in CEE region. Promoting Aupark shopping mall not just as a place to spend money but as a complex project that changes entire regions and cities in every way possible.Copywriting, Advertising, Art Direction2011 -
Creative and visual concept for one of the most genuine tea brands in the world. Tea Forte is all about beautiful packaging and tea accessories, this concept underlines design&beauty oriented approach of Tea Forte.
design delivery with love by milkAdvertising, Marketing, Art Direction2011 -
Development of a brand concept and corporate identity for local beer franchise.Design, Consulting, Copywriting2011 -
Development the new energy drink brand from scratch - brand name, philosophy packaging and whole concept of communication. It's a product designed for women only - supporting ordinary women and help them achieve their dreams and goals.Packaging, Advertising, Marketing2011 -
An OOH concept for one of Slovakia's biggest steel suppliers.Advertising, Graphic Design, Art Direction2011 -
A genuine project developed by our great friend and one of the most talented designers we know - Rudolf Hausleitner and his design studio Ante Meridiem. It's a truly unique online community platform with designers submitting designs and people voting for their favorites. Project introduces a lot of new features to differ from well estabilished T-shirt communities such as Threadless or T-fury. Witty Men have helped to develop a concept for communication, brand philosophy and some copywriting.Web Design, Web Development, Branding2011 -
A virtual platform designed to promote the portfolio of Samsung Mobile. The Cell City is divided into four interactive parts, each representing certain cell phone types for specific target group.Branding, Marketing, Virtual World Design2011 -
Make a wish and we will make it come true. That is the main idea of our campaign, that we have prepared for a renowned hotel brand for the grand opening of their new hotel in the lovely High Tatras near Štrbské pleso. The hotel makes no compromises when it comes to the comfort of their guests and that is the message and emotion that we decided to provide to the potential customer.Advertising, Art Direction, Marketing2011 -
An OOH concept for a car wash franchise burried deep in an underground garage with practically zero brand visibility.Advertising, Graphic Design, Art Direction2011 -
One of the finest regional restaurants needed to reposition itself from super-expensive, posh place that scares the hell out of ordinary people to the coolest city hotspot.Art Direction, Photography, Creative Direction2011 -
We have created a print campaign for a producer of italian food and ingredients - promoting his products to symbols of Italy.Design, Advertising, Art Direction2011 -
The challenge was to create a complex visual identity for Coca-Cola and Red Monkey Group - a leading gastronomy company in the CEE region.
We have found a way of cleverly incorporating the identity of Coca-Cola and implementing into the existing identity od Red Monkey Group, that has been updated during the process. The result is a smooth and clean design with easy adaptability.Advertising, Design, Digital Art2011 -
First slovak online bank needed a strong concept to differ from other traditional banks with strong position. There was no way to talk and deliver message to its potential clients. The solution was simple - make bank alive where it has no competition - in the virtual world. We have created two avatars to build up relationships with the bank's future clients. They would actually become alive in the online world and handle all the bank's communication.Virtual World Design, Advertising, Marketing2011 -
Creating a new coffee brand.Marketing, Art Direction, Creative Direction2011 -
We have created a new corporate identity and event strategy for one of the most prestigious awards in Slovakia.Marketing, Creative Direction2011 -
We have created the corporate identity for a new Ferrari dealership in Slovakia.Consulting, Creative Direction, Art Direction2011 -
Allianz decided to thank its customers and clients and to do a little brand building during the Christmas season. Freed from any sale-driven motives, we created a visually attractive campaign wishing everyone all the best and the fulfillment of their innermost wishes and desires. We underlined the positive emotions with symbols of Christmas and simple-word headlines like "Luck " and "Happiness".
creative director: Milan Šemelák ( Witty Men)
art director: Rudolf Hausleitner
agency:Roko AdvertisingArt Direction, Creative Direction, Marketing2011 -
Strategy and brand development for Body Energy ClubBranding, Marketing, Design2012 -
Strategy and communication concept for local petrol station brand.Branding, Marketing, Design2012 -
Brand repositioning concept for MINI CEEMarketing, Branding, Design2012
